The shoe has aged well since its introduction. The shoe is popular among underground and known groups. In the last few years with the internet gaining more popularity among the youth, Air Max has gone into a new phase. Websites and shops have been set up to sell custom Air Max. This often involves painting the Air Max to give it a unique color. Due to its cushion, the shoe (especially the Air Max BW) is a popular clothing item in Hip Hop Culture, Chav Culture and among g...